Heart & Soil is an animal organ supplement brand founded in 2020 by Paul Saladino, MD. The company sells desiccated organ capsules sourced from grass-fed, grass-finished New Zealand cattle. It targets consumers who want organ nutrition without the taste or preparation.
Heart & Soil offers 14+ formulas including Beef Organs, Gut & Digestion, Mood Memory & Brain, and Firestarter. Illuminate Labs tested the products and found a slight energy improvement with an 8/10 rating. Individual bottles cost $45 to $100. The Whole Package bundle runs approximately $610. Facebook reviewers give it 4.5 out of 5 stars.
This Heart and Soil review covers ingredients, real customer results, safety data, pricing, and comparisons to Ancestral Supplements. Our team at Eat Proteins breaks down every claim so you can decide if these organ capsules deserve a spot in your routine.
What Is Heart and Soil and Does It Live Up to the Hype?
Heart & Soil is an animal organ supplement company that sells desiccated organ capsules in glass bottles. The brand launched in 2020 with a single mission. It aims to deliver the nutritional power of organ meats in a convenient, taste-free format. Over 180,582 customers have purchased its products to date.
The company sources all of its organs exclusively from grass-fed, grass-finished cattle raised in New Zealand. This means the animals graze on open pastures without grain finishing or GMO feed. Heart & Soil packages every product in glass bottles rather than plastic containers.
Heart & Soil positions itself as ‘The Most Nutrient Rich Supplements On The Planet.’ Does that claim hold up? The brand has built a large following, but it also faces scrutiny over some of its marketing language. Independent lab Illuminate Labs flagged several uncited health claims on the company’s website.
Who Founded Heart and Soil and Why?
Paul Saladino, MD founded Heart & Soil in 2020 to make organ nutrition accessible to everyone. Saladino is a licensed medical doctor and one of the most vocal advocates for the carnivore diet. He built the brand around his clinical experience with animal-based nutrition protocols.
The founding mission centers on removing the biggest barrier to organ consumption. Most people refuse to eat liver, kidney, or brain because of taste and texture. Heart & Soil solves this problem by freeze-drying the organs and placing them into odorless gelatin capsules.
Saladino’s medical background gives Heart & Soil a credibility advantage over competitors without clinical founders. Hundreds of thousands of customers have tried the products since the 2020 launch. The brand has grown into one of the top names in the organ supplement category.
What Products Does Heart and Soil Sell?
Heart & Soil sells 14 or more organ supplement formulas targeting specific health goals. The core lineup includes Beef Organs, Bone Matrix, Firestarter, Whole Package, and Joint Strength & Repair. Each formula combines different organs selected for a targeted nutritional profile.
Specialized products address more specific needs. Gut & Digestion targets the digestive system. Skin, Hair & Nails focuses on beauty nutrition. Mood, Memory & Brain supports cognitive function. The HER Package provides hormonal support designed for women. Histamine & Immune rounds out the targeted collection.
Every Heart & Soil product uses gelatin capsules housed in glass bottles. The glass packaging sets the brand apart from competitors that rely on plastic. Here’s the kicker: the gelatin capsules mean these products are not suitable for vegetarians or vegans.
What Are the Ingredients in Heart and Soil Supplements?
Heart & Soil’s flagship Beef Organs supplement contains 3,000 milligrams (3 grams) of grass-fed beef organ blend per serving. Each bottle holds 180 capsules. The six-capsule serving size delivers a concentrated dose of multiple desiccated organs in their whole-food form.
The Gut & Digestion formula blends five organs: tripe, intestines, pancreas, liver, and spleen. All ingredients come from grass-fed and grass-finished cattle. The Skin, Hair & Nails formula takes a different approach with cartilage, liver, and bone marrow as its three active ingredients.
Mood, Memory & Brain combines brain, bone marrow, and liver for cognitive support. Histamine & Immune includes thymus, lung, spleen, liver, and kidney. Bottom line: each formula pairs specific organs with specific health targets based on their unique nutrient profiles.
How Does the ‘Like Supports Like’ Philosophy Work?
The ‘like supports like’ philosophy operates on the principle that eating a specific organ nourishes the same organ in the human body. Consuming beef liver supplies nutrients that support human liver function. Consuming beef brain delivers compounds that feed the human brain. This ancestral concept drives every Heart & Soil formula.
Organ meats provide nutrients in their most bioavailable form. The body absorbs vitamins and minerals from whole-food organ sources more efficiently than from synthetic supplements. This bioavailability advantage is the core argument for choosing organs over standard multivitamins.
The nutrient density of organs far exceeds that of regular muscle meat. Organ meats contain vitamins A, B12, CoQ10, and folate at concentrations that muscle cuts simply cannot match. Think of it this way: one serving of liver delivers more vitamin A than most people get in an entire day from other food sources.
What Benefits Does Heart and Soil Claim to Deliver?
Heart & Soil claims its organ supplements boost energy levels and sharpen mental focus. The brand markets improved mood as another primary benefit across multiple products. These energy and cognition claims are consistent across the Beef Organs, Mood Memory & Brain, and Warrior formulas.
Physical health claims span several categories. Heart & Soil promotes improved skin, hair, and nail quality. The brand also claims joint support, gut health improvement, and enhanced immune function. Each claim ties back to a specific organ blend designed for that body system.
Some specialized claims push further into ambitious territory. Firestarter markets itself as a weight loss support supplement. The HER Package targets hormonal balance for women. And, certain customers have reported blood sugar improvements. Illuminate Labs flagged several of these claims as questionable and uncited on the Heart & Soil website.
Can Heart and Soil Improve Energy and Focus?
Illuminate Labs tested Heart & Soil and found a slight improvement in energy levels during the trial period. The independent lab rated the supplement 8 out of 10 overall. This third-party result provides some validation for the brand’s energy claims.
The Mood, Memory & Brain formula targets cognitive function with brain, bone marrow, and liver. These organs contain nutrients like B12 and DHA that play documented roles in brain health. The good news? The ingredient profile has a logical basis even if large-scale clinical trials on this specific product don’t exist.
Customers consistently mention energy as a top benefit in their reviews. One user stated the supplements ‘make me feel so much more energized and healthy.’ But, individual results vary widely. The strongest energy outcomes appear in users who pair Heart & Soil with a carnivore or animal-based diet.
Does Heart and Soil Actually Work Based on Testing?
Illuminate Labs tested Heart & Soil’s Beef Organs and documented a slight but real improvement in energy. The lab rated the product 8 out of 10. This score reflects modest but measurable benefits rather than life-changing transformations. The testing involved direct consumption over a defined trial period.
Verified user outcomes tell a more dramatic story in some cases. One customer reported that Heart & Soil ‘completely resolved my ongoing blood sugar issues.’ Another user described a ‘99% improvement in skin.’ These individual testimonials show significant potential. They also represent best-case scenarios rather than average results.
Here’s the kicker: Illuminate Labs also noted ‘a number of questionable and uncited health claims on the Heart & Soil website.’ The Firestarter weight loss claim drew specific criticism. The brand’s marketing sometimes outpaces its evidence base.
Users report the best results when they combine Heart & Soil with a carnivore or animal-based diet. The supplements appear to amplify the benefits of an organ-rich dietary approach rather than replacing good nutrition on their own.
What Do Verified Customer Reviews Say About Heart and Soil?
Positive reviewers call Heart & Soil ‘one of the best supplements out there’ and praise its whole-food bioavailable format. Satisfied customers describe the products as organ nutrition ‘in its most natural, bioavailable, and nutrient dense form.’ The positive feedback centers on energy, health improvements, and ingredient quality.
Heart & Soil holds a 4.5 out of 5 stars rating on Facebook. This aggregate score reflects the experience of thousands of customers. The high rating puts Heart & Soil above many competing organ supplement brands in customer satisfaction.
Customer service also earns praise in multiple reviews. One buyer highlighted ‘amazing customer service’ and named a specific staff member, Avery, who ‘went above and beyond.’ A separate customer noted that their surgeon ‘fully approved’ the use of Heart & Soil supplements.
What Are the Most Common Complaints About Heart and Soil?
The most prominent complaint involves a pricing dispute where Heart & Soil refused to refund a price difference after a reduction. One customer ordered The Whole Package at $610 (approximately 490 pounds). The price dropped to $450 (approximately 360 pounds) before the order arrived. The company declined to refund the $160 difference.
Shipping speed appears as another recurring issue. Some customers report slower delivery times than expected. This complaint surfaces more frequently during high-demand periods. The good news? It doesn’t appear to be a systemic fulfillment problem.
At least one user left a 1 out of 5 star rating without providing any comment or explanation. Unexplained low ratings make it difficult to identify specific product issues. The overall negative review volume remains low compared to the brand’s total customer base of over 180,000 buyers.
Is Heart and Soil Safe and Are There Side Effects?
Heart & Soil reports no heavy metal contamination issues and sources all organs from non-GMO, grass-fed New Zealand cattle. The grass-fed, grass-finished sourcing reduces exposure to pesticides, hormones, and antibiotics commonly found in conventionally raised animals. New Zealand maintains strict agricultural standards that benefit supplement quality.
The gelatin capsules present a dietary restriction for certain consumers. Vegetarians and vegans cannot use these products. All ingredients are bovine-derived. People with beef allergies or sensitivities to specific organ tissues should consult a healthcare provider before starting any Heart & Soil supplement.
Each serving requires six capsules. Does that seem like a lot? It is more than most standard supplements. But, the six-capsule serving delivers 3,000 milligrams (3 grams) of organ material. This higher capsule count reflects the whole-food nature of the product rather than a concentrated extract.
Who Should Avoid Taking Heart and Soil?
Vegetarians and vegans cannot use Heart & Soil because every product contains animal-derived organ tissue and gelatin capsules. There is no plant-based alternative in the Heart & Soil lineup. The entire brand philosophy centers on animal organ nutrition.
People with bovine allergies or known sensitivities to organ meats should avoid these supplements entirely. Pregnant or nursing women should consult a doctor before starting any new supplement, including organ-based products. Individuals on blood-thinning medications should exercise caution due to the high vitamin K content in liver-based formulas.
How Does Heart and Soil Compare to Ancestral Supplements?
Ancestral Supplements is the main competitor to Heart & Soil in the organ supplement market and carries a 4.1 rating. Both brands sell desiccated organ capsules targeting similar health benefits. The competition between these two companies dominates the organ supplement conversation online.
Heart & Soil differentiates itself through exclusive New Zealand sourcing. Ancestral Supplements uses a different supply chain. Heart & Soil also uses glass bottles while many competitors rely on plastic. The MD-founded credibility of Heart & Soil adds another layer of differentiation.
Heart & Soil sits at the premium end of the market. The higher price tag reflects the New Zealand grass-fed sourcing, glass packaging, and clinical founder. This means consumers pay more for Heart & Soil, but the sourcing transparency and quality indicators justify the premium for many buyers.
Which Brand Offers Better Value for Organ Supplements?
Heart & Soil’s individual supplements range from $45 to $100 (approximately 36 to 80 pounds) per bottle. The Whole Package bundle runs approximately $610 (approximately 490 pounds). These prices position Heart & Soil firmly in the premium tier of the organ supplement market.
Ancestral Supplements offers a lower price point. The 4.1 rating shows strong customer satisfaction at a more accessible cost. Budget-conscious buyers who prioritize savings over sourcing origin may find better value with Ancestral Supplements.
Heart & Soil’s higher price buys three things: New Zealand-exclusive grass-fed sourcing, glass bottle packaging, and a brand built by a licensed MD. Think of it this way: you’re paying for traceability and quality assurance that budget brands cannot match. Whether that premium is worth it depends on your priorities.
How Much Does Heart and Soil Cost and Is It Worth the Price?
Heart & Soil products cost between $45 and $100 (approximately 36 to 80 pounds) for individual supplement bottles. The pricing puts Heart & Soil above most competitors in the organ supplement space. Each bottle contains 180 capsules at a six-capsule daily serving, which equals a 30-day supply.
The Whole Package bundle originally sold for approximately $610 (approximately 490 pounds). The price later dropped to around $450 (approximately 360 pounds). This bundle includes multiple products for a comprehensive organ nutrition protocol. One customer used the Prenatal Stack for three consecutive years, showing significant long-term investment.
Is Heart & Soil worth the premium? Our experts at Eat Proteins find the quality indicators strong. New Zealand sourcing, glass packaging, an MD founder, and over 180,000 customers all support the pricing. But, the premium only makes sense for committed users who value sourcing transparency and plan to use the products consistently.
Where Can You Buy Heart and Soil?
Heart & Soil’s official website is heartandsoil.co and serves as the primary purchasing channel for all products. The direct-to-consumer store offers the full product lineup including bundles and individual formulas. Buying direct ensures access to the latest pricing and any subscription discounts.
Third-party retailers also stock Heart & Soil products. Amazon and eBay both list various Heart & Soil supplements. These platforms provide alternative purchasing options and sometimes offer different shipping speeds or pricing.
UK customers can purchase Heart & Soil through healf.com. This dedicated UK retailer handles international shipping logistics for buyers outside of North America. Bottom line: Heart & Soil is accessible across multiple platforms and international markets.
Is Heart and Soil a Legit and Trustworthy Brand?
Heart & Soil was founded by Paul Saladino, a licensed medical doctor with clinical expertise in animal-based nutrition. The MD credential separates Heart & Soil from supplement brands launched by marketers or influencers without medical training. Saladino’s professional background adds a layer of clinical credibility to the product formulations.
Transparency indicators support the brand’s legitimacy. Heart & Soil discloses its New Zealand grass-fed sourcing. The glass bottle packaging demonstrates commitment to quality over cost savings. Over 180,582 verified customers have purchased from the brand. These data points suggest a legitimate operation with real consumer traction.
However, credibility is not flawless. Illuminate Labs noted ‘questionable and uncited health claims’ on the Heart & Soil website. Some marketing language pushes beyond what the evidence fully supports. The brand would strengthen its trust profile by adding citations and clinical references to its product claims.
Is Heart and Soil FDA Approved?
Heart & Soil is not FDA approved because the FDA does not approve dietary supplements before they enter the market. This applies to every supplement brand in the United States, not just Heart & Soil. The FDA regulates supplements differently than pharmaceutical drugs.
No organ supplement brand, including Ancestral Supplements or any competitor, holds FDA approval. The FDA monitors supplements for safety after they reach consumers. It does not test or certify supplements for efficacy before sale. This means the lack of FDA approval is an industry standard rather than a red flag specific to Heart & Soil.
Should You Try Heart and Soil According to Eat Proteins?
Heart & Soil is a premium organ supplement brand with verified positive results and strong sourcing transparency. The MD founder, New Zealand grass-fed sourcing, and glass packaging set it apart from budget competitors. The 4.5 out of 5 Facebook rating and over 180,000 customers confirm real market validation.
The ideal Heart & Soil customer follows a carnivore or animal-based diet and wants convenient organ nutrition. Users who pair these supplements with an organ-friendly dietary approach report the strongest results. Casual supplement shoppers may not see enough benefit to justify the premium pricing.
Heart & Soil is worth trying if you accept the premium price and value New Zealand-sourced quality. Start with the flagship Beef Organs product before committing to bundles. Monitor your energy, digestion, and overall health markers over a 60 to 90 day period to assess your personal response.
What Is the Final Verdict From Our Eat Proteins Review?
Heart & Soil’s strengths include an MD founder, exclusive New Zealand grass-fed sourcing, glass packaging, and a 4.5 out of 5 star Facebook rating. Verified customers report energy improvements, skin benefits, and resolved blood sugar issues. Illuminate Labs confirmed a slight energy boost with an 8 out of 10 product score.
The weaknesses include premium pricing from $45 to $610 (approximately 36 to 490 pounds), some uncited health claims, a six-capsule serving size, and occasional slower shipping. The pricing dispute over the Whole Package also raises a customer service concern.
Heart & Soil is a legitimate premium organ supplement brand that delivers real results for the right audience. It’s not the cheapest option and it’s not perfect. But, for committed buyers who want traceable, high-quality organ nutrition in a convenient capsule, Heart & Soil earns a solid recommendation from Eat Proteins.