REESE’S PIECES with Chocolate Cookie is the first U.S. Reese’s Pieces innovation in 10 years. The Hershey Company launched it nationwide on July 17, 2026. The product combines peanut butter flavor with a crispy chocolate cookie center inside the brand’s iconic crunchy candy shell, giving snack lovers a bolder way to enjoy a 47-year-old classic.
The Chocolate Cookie variant delivers three texture layers per bite: a crispy cookie center, creamy peanut butter flavor, and the signature crunchy shell. Reviewers struggled to stop eating it. The new size matches a Peanut M&M rather than the original’s smaller format. The $5.99, 7.6 oz bag launched nationwide and online at shop.hersheys.com on July 25.
This full review covers taste, texture, size, nutrition, and availability. It also examines the caramel variant and Canada’s additional flavors. By the end, readers have everything needed to decide whether this new REESE’S PIECES Chocolate Cookie earns a spot in the snack drawer.
What Is the New Reese’s Pieces Product?
REESE’S PIECES with Chocolate Cookie is the first U.S. REESE’S PIECES innovation in 10 years, launched nationwide on July 17, 2026, combining peanut butter flavor with a crispy chocolate cookie center inside the brand’s signature crunchy candy shell. The Hershey Company built this product around a layered texture experience. Each bite delivers three distinct sensations. The format targets fans who want more crunch and more snackability from a familiar name.
Here’s the thing: this isn’t a drastic flavor reinvention. It’s a textural upgrade. The candy shell retains the yellow, orange, and brown color palette that defines the original REESE’S PIECES. The chocolate cookie center is what sets it apart from every other variety in the lineup.
Who Makes the New Reese’s Pieces?
The Hershey Company manufactures REESE’S PIECES with Chocolate Cookie at its Hershey, Pennsylvania facility. The brand has produced REESE’S PIECES since September 1978. H.B. Reese created the original peanut butter cup formula in 1928. His six sons sold the family business to The Hershey Company in 1963. The company now produces more than 25 million REESE’S cups daily at that same facility.
Melissa Blette serves as Senior Brand Manager for Reese’s at The Hershey Company. She credited the new product with giving consumers ‘a fresh way to experience’ the signature peanut butter and chocolate combination. In fact, the entire REESE’S product line spans more than 100 candy bars, spreads, cookies, and cereals. Hershey carries significant weight in this space.
How Long Has It Been Since Reese’s Pieces Had a New Product?
REESE’S PIECES went 10 full years without a major U.S. product launch before the Chocolate Cookie variety arrived in July 2026, making this the brand’s most significant domestic innovation since the original candy debuted. The original REESE’S PIECES launched in the United States in September 1978. Canada received the product in 1980. The UK market followed in 1996. A decade without a U.S. innovation is a long gap by any candy industry standard.
Canada has offered additional REESE’S PIECES flavors for years. Options there include pretzel and milk chocolate centers. The U.S. market lagged behind in variety. The 2026 Chocolate Cookie launch signals a clear shift in strategy for the brand’s domestic product lineup.
What Are the Ingredients in the New Reese’s Pieces?
The new REESE’S PIECES with Chocolate Cookie contains three core components: a crispy chocolate cookie center, creamy peanut butter flavoring, and a crunchy outer candy shell in yellow, orange, or brown to match the original candy’s iconic look. The product retains the same recognizable shell design. The chocolate cookie center is the key differentiator. Everything else reads as familiar REESE’S PIECES territory.
The formula includes added sugars, which account for approximately 52% of the product’s total sugar content. The candy also contains E102 Tartrazine, a synthetic yellow azo dye. It falls into the NOVA Group 4 classification as an ultra-processed food, consistent with most candy snacks in this category.
Key Ingredients:
- Crispy chocolate cookie center
- Creamy peanut butter flavor
- Crunchy candy shell (yellow, orange, brown)
- E102 Tartrazine (synthetic yellow food coloring)
- Added sugars (~52% of total sugar content)
Does the New Version Contain Real Peanut Butter?
No. The new REESE’S PIECES with Chocolate Cookie uses peanut butter flavor rather than actual peanut butter, a point food analysts flagged as potentially contentious for fans who expect the original’s full peanut butter filling in every piece. The peanut butter presence exists as a thin layer between the chocolate cookie center and the outer candy shell. Reviewers note the ratio delivers lighter peanut butter intensity than expected.
To be clear: the original REESE’S PIECES also uses peanut butter filling rather than pure peanut butter. The new product shifts the ratio further toward chocolate by adding the cookie center. Fans who prioritize maximum peanut butter flavor will find the original formula delivers a stronger and more familiar punch per bite.
How Does the New Reese’s Pieces Chocolate Cookie Taste?
The new REESE’S PIECES with Chocolate Cookie delivers the distinct peanut butter flavor the brand is known for, paired with a chocolate crunch from the cookie center that reviewers compare to a chocolate biscuit embedded inside each piece. The flavor profile stays firmly within the Reese’s peanut butter and chocolate tradition. The addition reads as textural rather than a dramatic departure. It tastes like REESE’S PIECES with a satisfying bonus at the center.
One reviewer described it as ‘clearly distinct Reese’s Pieces flavor’ combined with ‘a delightful crunch factor from the cookie piece in the middle.’ Does it hold up across a full bag? Yes. Multiple testers reported finding it ‘hard to rip their hand from the bag.’ A husband was caught sneaking back for ‘multiple handfuls.’ That’s a strong signal.
Hershey describes the taste as ‘a perfect balance of legendary peanut butter flavor with a sweet crunch.’ The cookie center adds chocolate notes that complement the peanut butter. The result reads as an elevated snacking version of the original. It’s not a replacement. It’s an upgrade in a different direction.
What Is the Texture of the New Reese’s Pieces?
The new REESE’S PIECES with Chocolate Cookie delivers three distinct texture layers in each bite: a crispy cookie center, a creamy peanut butter flavor zone, and the crunchy outer candy shell that defines the original REESE’S PIECES experience. This layered structure makes the eating experience noticeably different from the original. The crunch is more pronounced. It’s sustained throughout each bite rather than limited to the outer shell alone.
The original REESE’S PIECES has a smooth interior with minimal crunch from its candy shell. The new version adds what reviewers call ‘the satisfying crunch that the Reese’s Pieces with added cookies now has.’ The difference is described as creamy against crisp, smooth against crunchy. That contrast is the whole point of this innovation.
Are the New Reese’s Pieces Bigger Than the Original?
Yes. The new REESE’S PIECES with Chocolate Cookie is significantly larger than the original candy, comparable in size to Peanut M&M’s, while the original REESE’S PIECES typically runs smaller than a regular M&M. This size difference is the first thing most reviewers notice when opening the bag. Two or three pieces create a full mouthful of crunchy candy. The larger format changes the entire eating rhythm of the product.
The increased size draws mixed reactions. Some appreciate the more substantial bite and greater crunch per piece. Others find the departure from the original’s small, uniform size feels off. Bottom line: the bigger format also affects the peanut butter-to-candy ratio in each bite, reducing peanut butter presence relative to the cookie core.
How Does the New Reese’s Pieces Compare to the Original?
The new REESE’S PIECES with Chocolate Cookie differs from the original in size, texture, and crunch profile, while preserving the core peanut butter and candy shell flavor that built the brand’s 47-year reputation. The original is smaller, smoother, and built around a peanut butter center. The new version introduces a chocolate cookie element. That shift moves the product firmly into snacking territory beyond traditional candy.
The original REESE’S PIECES earns the description ‘melt-in-your-mouth’ with a ‘touch of crunch from the candy shell.’ The new version replaces that smoothness with a bold, layered bite. Both products share the yellow, orange, and brown candy shell exterior. That’s about where the visual similarities end.
Hershey’s existing REESE’S line already spans bars, popcorn, baked goods, and filled pretzels. The Chocolate Cookie addition moves REESE’S PIECES further into everyday snacking occasions. The format suits movies, road trips, and group sharing better than the original’s smaller and lighter size.
Original vs. New Reese’s Pieces:
| Feature | Original REESE’S PIECES | New Chocolate Cookie |
|---|---|---|
| Size | Smaller than M&M’s | Similar to Peanut M&M’s |
| Center | Peanut butter filling | Chocolate cookie + peanut butter |
| Texture | Smooth, minimal crunch | Three-layer crunch experience |
| Best occasion | Traditional candy snacking | Bold shareable snacking |
Which Version Tastes Better?
The answer depends on preference. The new REESE’S PIECES with Chocolate Cookie scores higher for snackability and crunch, while the original delivers a purer peanut butter experience with a more familiar size and the melt-in-mouth quality that defines the classic candy. Reviewers split along the texture-versus-purity axis. Crunch lovers favor the new version. Peanut butter purists lean toward the original.
One reviewer put it plainly: ‘why mess with perfection?’ Another called the new version ‘my new favorite Reese’s variant.’ The caramel version, a store exclusive at Hershey’s Chocolate World, offers a third option. But its caramel flavor becomes overpowering midway through a handful. The Chocolate Cookie version earns stronger and more consistent approval.
What Do Reviews Say About the New Reese’s Pieces?
Reviews of REESE’S PIECES with Chocolate Cookie are predominantly positive, with multiple testers reporting addictive eating behavior and the product earning ‘Best in Show’ for Most Innovative New Product at a snack industry event. The crunch and flavor balance receive consistent praise. The size and peanut butter ratio attract the most criticism from original-candy loyalists.
Food media publications and individual reviewers agree the product delivers on its core promise. And here is the best part: Hershey positioned this as ‘a long-awaited innovation’ and consumer responses confirm that framing. The product doesn’t just meet expectations. For most buyers, it exceeds them.
What Are the Positive Reviews Saying?
Positive reviewers consistently highlight the addictive crunch, the recognizable peanut butter flavor, and the product’s success as a snacking format rather than a traditional candy. The Takeout reviewer reported difficulty stopping and noted her husband ‘sneaking back into the kitchen for multiple handfuls.’ The product’s crunchiness made it ‘feel less like eating candy.’ That’s the highest compliment a snack innovation can earn.
One reviewer declared it ‘my new favorite Reese’s variant’ and praised the lower chocolate ratio compared to a peanut butter cup. An industry judge awarded it ‘Best in Show’ for innovation. In fact, the food media consensus is consistent: this product is genuinely worth trying, not just a novelty launch from a legacy brand.
What Are the Complaints About the New Reese’s Pieces?
Critical reviews focus on three issues: the larger-than-expected size, the thin peanut butter layer, and a lack of cohesion when a chocolate-flavored center meets a chocolate-leaning candy. One reviewer pointed out ‘only a thin layer of peanut butter between the flavored chocolate center and the candy coating.’ The size shift draws the sharpest criticism from fans of the original small-format candy.
A Spoon University reviewer called the new format ‘too big’ and described the chocolate-plus-cookie layering as ‘lazy.’ The conclusion: ‘while eating them, I couldn’t help but crave a regular Reese’s Pieces.’ So, who are the critics? Primarily fans who love the original and don’t want it changed. That’s a fair position. It just isn’t the majority view.
Pros:
- Addictive three-layer crunch texture
- Recognizable peanut butter and chocolate flavor
- Won ‘Best in Show: Most Innovative New Product’
- More satisfying per bite than the original
Cons:
- Significantly larger than the original size
- Thin peanut butter layer between cookie and shell
- Chocolate-on-chocolate layering feels redundant to some
- Less nostalgic eating experience than the original
When Are the New Reese’s Pieces Available?
REESE’S PIECES with Chocolate Cookie launched nationwide in pouches on July 17, 2026, with online availability beginning July 25, 2026, at shop.hersheys.com, and a king-size format confirmed for later in 2026. The announcement came from Hershey’s Pennsylvania headquarters on July 8. The nationwide rollout covers major U.S. retail channels from grocery to convenience stores. No special store access required.
The product is available now in a 7.6 oz (215 g) pouch. King-size availability follows later in 2026, though Hershey has not announced a specific date. Fans can order through Hershey’s official online store or find the product at major retailers starting July 17.
Where Can You Buy the New Reese’s Pieces?
The new REESE’S PIECES with Chocolate Cookie is available at major U.S. retailers nationwide, online at shop.hersheys.com from July 25, 2026, and at Hershey’s Chocolate World locations, priced at $5.99 for the 7.6 oz (215 g) pouch. The national distribution covers grocery, convenience, and candy retail channels. Online ordering provides access for buyers outside major retail zones or who prefer direct purchase from Hershey.
The Hershey online store also runs a multi-buy promotion: five share bags for $25. The original REESE’S PIECES 9 oz bag is also listed at $5.99. The new Chocolate Cookie variety appears as a ‘New Arrival’ in Hershey’s catalog. It’s worth buying now before the king-size option arrives and changes how people buy it.
What Is the Nutrition Info for the New Reese’s Pieces?
The new REESE’S PIECES with Chocolate Cookie is classified as a NOVA Group 4 ultra-processed food with added sugars comprising approximately 52% of total sugar content and E102 Tartrazine as a coloring agent in the candy shell. This places it in the same processing category as most candy snacks. The Nutri-Score is unrated for the new variety as of the July 2026 launch. It’s candy. No one should be surprised by that classification.
The candy contains E102 Tartrazine, also called Yellow 5, a commonly used synthetic food dye in colored candy products. The EU requires label disclosure for this additive. Consumers sensitive to artificial dyes should check the ingredient list before purchasing. All other REESE’S products carry similar additive profiles in this category.
Nutrition Snapshot:
| Attribute | Detail |
|---|---|
| Processing level | NOVA Group 4 (ultra-processed) |
| Added sugars | ~52% of total sugar content |
| Coloring agent | E102 Tartrazine (Yellow 5) |
| Nutri-Score | Not yet rated (as of Jul 2026) |
Is the New Reese’s Pieces Worth the Calories?
Yes. The new REESE’S PIECES with Chocolate Cookie delivers a more satisfying snacking experience per piece than the original, as the larger size and triple-layer crunch reduce the urge to eat large quantities before feeling satisfied. Reviewers noted the bigger format naturally limits consumption. Two or three pieces create a complete mouthful of crunch and flavor. The original’s small size makes it easy to eat a large portion without noticing.
The $5.99 price for a 7.6 oz (215 g) bag is competitive within the premium candy snack category. The product suits occasion snacking: movies, road trips, and group sharing. The crunch makes it feel more like a snack than pure candy, which may help it fit more naturally into everyday eating patterns.
Are There Other New Reese’s Pieces Flavors?
Yes. In addition to the Chocolate Cookie variety, REESE’S PIECES released a Caramel Flavored Milk Chocolate variety as a store exclusive at Hershey’s Chocolate World, while Canada has offered additional flavors including pretzel and milk chocolate centers for years without a U.S. release. The Caramel version combines caramel-flavored chocolate and peanut butter inside the candy shell. Reviews describe it as good but flawed in execution.
The caramel variety draws attention for its spherical shape, which differs from the original’s oblate spheroid form. The caramel flavor becomes overpowering midway through a handful according to testers. Worth trying? Yes, if a Chocolate World is nearby. Worth a special trip? Probably not. The Chocolate Cookie version earns stronger and more consistent approval from reviewers.
The Canadian market has offered REESE’S PIECES variety for years beyond what U.S. fans see in stores. Pretzel and milk chocolate center variants exist north of the border. These have not been released in the U.S. as of July 2026. The Chocolate Cookie nationwide release suggests more U.S. variety expansions may follow later in the decade.
Current Reese’s Pieces Varieties:
| Variety | Availability | Center |
|---|---|---|
| Original Peanut Butter | Nationwide | Peanut butter filling |
| Chocolate Cookie (New) | Nationwide (Jul 17, 2026) | Chocolate cookie + peanut butter |
| Caramel Flavored | Chocolate World exclusive | Caramel milk chocolate |
Should You Try the New Reese’s Pieces from Eat Proteins?
Yes. The new REESE’S PIECES with Chocolate Cookie earns a strong recommendation for anyone who enjoys peanut butter and chocolate snacks and wants a more satisfying, crunch-forward format than the classic original delivers. Our team at Eat Proteins tracked consumer reviews and industry coverage from the July 2026 launch. The verdict is consistent: this is the most addictive new Reese’s product in a decade. Don’t overthink it. Grab the bag.
The product won ‘Best in Show’ for innovation. Reviewers can’t stop eating it. The $5.99 price is competitive for a premium pouch. If the original REESE’S PIECES is already in the snack rotation, the Chocolate Cookie version gives every reason to reach for a second bag.
It’s available nationwide now. Grab a 7.6 oz bag for movie night or a road trip. Share it with the group, or keep it in the desk drawer. Our experts at Eat Proteins think this one earns a permanent spot in the REESE’S lineup. And if the original is a favorite, it’s still there. This is an addition, not a replacement.
What Is the Final Verdict on the New Reese’s Pieces?
The new REESE’S PIECES with Chocolate Cookie is a successful and long-overdue U.S. innovation that delivers on texture, snackability, and flavor while preserving the peanut butter and chocolate core that built the brand’s 47-year reputation. The size increase and thinner peanut butter layer are legitimate criticisms. The crunch experience and addictive eating quality outweigh those concerns for most buyers. It’s the brand’s best new move in a decade.
A 10-year gap between U.S. REESE’S PIECES innovations made this launch a significant moment for the brand. Nationwide availability, a competitive price, and award recognition confirm it as more than a novelty. Buyers who value texture and snackability over pure candy nostalgia will find this a clear upgrade worth keeping in the snack drawer.